• Indoor branding plays an essential role in influencing consumers’ opinions and therefore their purchasing behaviour.

    Kassab’s Point of Purchase (PoP) opportunities are ideally suited to target consumers as the mediums are strategically located in all the major shopping malls in the UAE, resulting in high recall factor of advertising campaigns.

    Kassab Media offers advertisers exclusive advertising opportunities (via Mupis) at key Majid Al Futtaim malls across the UAE. These high footfall malls include:


    • Mall of the Emirates
    • City Centre Mirdif
    • City Centre Deira
    • City Centre Sharjah
    • City Centre Ajman
    • City Centre Fujairah


    Mall of the Emirates
    (Super regional mall)
    The world’s first shopping resort and flagship luxury destination, Mall of the Emirates – or simply MOE – is a multi-level shopping centre currently featuring more than 630 international brands with a total Gross Leasable Area of 255,489 square metres including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets, and the largest Carrefour hypermarket in Dubai, UAE.

    The compelling family leisure offer at Mall of the Emirates includes the world-renowned Ski Dubai; the Middle East’s first indoor ski resort and snow park; a Magic Planet family entertainment area, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 100 international dining and café options.

    Mall of the Emirates also features an unmatched luxury retail experience with more than 80 of the world’s most renowned designer brands and two adjoining five-star hotels for the ultimate ‘shop and stay’ opportunity: the Kempinski Mall of the Emirates and the Sheraton Dubai, Mall of the Emirates Hotel.


    City Centre Mirdif
    (Super regional mall)
    City Centre Mirdif offers a spectacular architectural backdrop to a unique retail mix, with many brands launching in the UAE at the centre.

    Located in the rapidly growing communities of Mirdif, it features over 465 tenancies, unique leisure facilities and numerous food outlets. The mall also provides facilities such as dedicated community areas, medical clinics, a spa and a fitness centre.

    City Centre Mirdif features some of the world’s most iconic fashion brands, as well as a superior leisure and entertainment offering; which includes some exciting new concepts for the region such as indoor skydiving and a spectacular edutainment centre.


    City Centre Deira
    City Centre Deira
    When it opened in 1995, City Centre Deira redefined the concept of malls for the region. As the region’s first large-scale shopping and leisure centre, City Centre Deira created an international destination for one-stop shopping and entertainment in the Middle East and North Africa. Today, it ranks among the world’s most successful and highly productive shopping malls.

    Located in the heart of Dubai, City Centre Deira remains extremely popular, with its ever-evolving retail mix and facilities upgrades. In 2011 a redevelopment was completed which added 1,680 square metres of retail space and a direct link to the Dubai Metro, and 2012 refurbishments included an enhancement of the City Walk restaurant precinct and the launch of City Court, which added international dining brands to the mix.

    The mall currently has more than 370 tenancies, including restaurants, cafes, family entertainment 20 Screen VOX Cinemas, which is the 4th biggest MAX cinema in the world and the 1st biggest MAX cinema in the Middle East and North Africa as well as the Pullman hotel.


    City Centre Sharjah
    City Centre Sharjah
    City Centre Sharjah houses more than 120 tenancies with international, regional and local brands that offer great consumer value. The centre opened in September 2001 and is located in the heart of Sharjah.

    In response to the changing needs of residents and tourists of the UAE’s third-largest emirate, City Centre Sharjah has been expanded and modernised. While increasing the mall’s fashion and lifestyle brands by 25 new storefronts, boosting the total number of retailers to 150 and adding 13,700 square metres of retail space, City Centre Sharjah’s expansion includes 12-screen VOX Cinemas with the latest cinematic technologies, a Majid Al Futtaim City Centre Clinic for the wellness needs of the surrounding communities, and four new dining options.


    City Centre Ajman
    Ajman’s most prominent and biggest shopping mall, City Centre Ajman is a single floor landmark at the heart of the community with more than 70 tenancies. City Centre Ajman is a community-centric mall, offering value and convenience-oriented stores and promotions that are tailored to the immediate needs of local residents and its large student population.

    Featuring the only Carrefour Hypermarket and 9-screen VOX Cinemas and kids’ cinemas in the emirate, it also offers a unique family entertainment experience in its newly refurbished Magic Planet and 19 multi-cuisine restaurants and dining outlets. The recent expansion of City Centre Ajman has seen the mall almost double in size. The additional space takes the mall to 150 retail and dining outlets, as well as an expanded VOX Cinemas with innovative 4DX screens and specially designed children’s theatres.


    City Centre Fujairah
    Opened in 2012, City Centre Fujairah was developed in partnership with the government-owned Fujairah Investment Establishment. City Centre Fujairah is the first shopping, leisure and entertainment destination of its kind in the emirate. With more than 34,000 square metres of retail space, the mall features more than 105 value and mid-market brands,

    The mall offers the emirate a wide range of international brands in a convenient, friendly environment. Retail categories include local and international fashion, lifestyle, electronics, homewares and dining. The mall features the largest Carrefour Hypermarket in the emirate, an 11-screen VOX Cinemas, a Magic Planet family entertainment centre and an international dining offer, hence redefining the shopping and leisure experience for Fujairah and the surrounding communities.

    Check out our PoP portfolio here