Basketball brings benefits for brands plus more…

Your brand can be associated with promoting the good health and success of young people. It is particularly efficient in reaching large numbers of hard-to-target youth audience.
Basketball capitalises on the growing influence of Western culture on the youth of Saudi in a positive way whilst fostering positive associations with national pride.

Basketball achieves broad-reaching media coverage across TV, print, radio and Outdoor throughout the season in a cost-effective way.

The sponsorship packages are flexible and come in a variety to suit your brand requirements. The branding opportunities range from seat backs, to score boards, signage and on-court.

As well as the benefits that basketball sponsorship brings directly to the brand, the events and surrounding coverage can be used in many other ways. Basketball matches, due to their high level of excitement and family appeal are excellent occasions for corporate hospitality and staff incentive schemes. Sponsors also have the potential develop promotions and initiatives. There is a wide range of scope for competitions linked to basketball both at the match, in-store, on-pack or through the media. Where appropriate, sampling products and concessions are available at the event.



Kassab Sports Marketing provides the only opportunity of getting your brand message direct into schools through the Saudi Schools Basketball League. This unique tournament invites secondary schools throughout the Kingdom to participate, culminating in a dream team final in Jeddah. Sponsors not only have unique exposure and philanthropic benefits but the launch pad for a raft of promotions linked to schools.

Your Brand and basketball

Associate your brand with an exciting, popular and growing sport that is seen positively within the Saudi community.
Expose your brand to a large and receptive youth audience
Support your brand with a wide-range of top quality media in a cost-effective way.
Have access to unique staff incentives, customer rewards or corporate hospitality.

Kassab Sports Marketing would like to prove how Saudi basketball sponsorship can benefit your brand.