Basketball in Saudi Arabia continues to grow in popularity at a rapid rate. Since 1975 there has been a large and sustained programme of investment by General Presidency of Youth Welfare in facilities and coaching throughout the Kingdom. The Government took this role in supporting the sport to promote health and exercise focussing particularly on young people.
An integrated developmental programme throughout schools and collages encourages sport at a grass roots level. Over the last 30 years basketball has grown in popularity and in participation - second only to football. One advantage of basketball is that as an indoor sport it is more suitable to year round participation due to the climate. The standard of play in the Saudi Basketball league has got better and better with teams achieving success at home and abroad.




All Kassab Sports Marketing events are under the backing of the Saudi Arabian Basketball Federation which is the official governing body of basketball in the Kingdom. It operates under General Presidency of Youth Welfare and is chaired by HRH Prince Talal Bin Badr Saud Bin Abdulaziz.
Its aim is to improve and elevate local basketball to international standards and is committed to:
  • Increase awareness and exposure of basketball
  • Upgrade quality level of play on courts
  • Bring a high standard of games to high schools and universities
  • Support professional clubs and teams

Who watches Basketball

Over 2.8 million people regularly go to watch a basketball match in Saudi Arabia with over 75% of basketball fans aged between 10 and 39.* While over 90% of fans that attend matches are male, the audience for television coverage is a family one. Sponsors of basketball tap into a group of fans who are passionate about their sport. It also provides a unique way of reaching large numbers of the youth sector in a meaningful way. KSM can turn the emotive power of basketball to your brand advantage.

*Source: Saudi Basketball Federation 2000