Company Profile
Kassab Media is the region’s pioneer in providing Out of Home (OOH) media services and solutions. Today, Kassab Media remains the only Pan-Arab OOH media integrated solution provider. As it has demonstrated through the years, Kassab Media is the OOH media specialist – often the instigator of innovative solutions and systems and has the most extensive network of outdoor sites in the Middle East, with over 25,000 advertising spaces in 40 cities in the following countries:
- United Arab Emirates
- Kingdom of Saudi Arabia
- Kingdom of Bahrain
- Sultanate of Oman
- Arab Republic of Egypt
- Hashemite Kingdom of Jordan
- Republic of Iraq
- Republic of Lebanon
Kassab Values:
Kassab’s success stems from its comprehension of the dynamics of the local market and the application of international standards and practices. Kassab has invested in a unique business model that has resulted in sustainable growth within the OOH industry. The company’s achievements in OOH media have evidently been the result of recognizing and identifying opportunities and pursuing them to the highest level. Kassab Media has adopted an approach that ensures a highly skilled, youthful and energetic workforce. Moreover, employees receive constant guidance and assistance from senior management, resulting in the lowest turnover of personnel in the OOH industry. As the company continues to embark on large-scale growth it remains committed to undertaking and meeting the exacting demands of mega OOH projects.
Kassab's Vision:
We are committed to setting new standards of quality and innovation for the OOH media industry in the region through implementing the following:
- In depth knowledge of local culture and business needs
- Applying international best practice principles and standards
- Partnering with world-leading consultants and retaining the most qualified talent of the OOH industry
- Sourcing, developing and executing innovative products and services
In addition, we remain committed to driving regional market growth via new media opportunities, allowing municipalities and concession holders to create sustainable revenue streams through the optimisation of OOHM advertising programmes.
Why Kassab Media?
As audiences become increasingly fragmented, OOHM advertising is proving to be more effective and more cost-efficient than ever before. At Kassab Media, we work with our client to conceive their campaigns – backed by our reputation as the market leader in media applications for Transit, Roadside and Point-of-Purchase – that directly reach their target audiences. We are committed to delivering quality and price-conscious advertising, production, printing and placements at optimum locations.
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