Kassab is the only company to provide comprehensive coverage of the U.A.E. with a range of formats. We offer the best sites in Dubai and Abu Dhabi concentrated in areas of high density traffic and the most comprehensive coverage of the Northern Emirates. Our own dedicated installation team means that our signs are well-maintained and any problems can be resolved immediately. This also provides clients with the flexibility to start campaigns on any day of the week.




The U.A.E. is fast becoming a powerhouse of the region. As well as a thriving economy and a growing and diverse population of over 2.4 million, the Emirates attract over 4 and a half visitors per year from around the world. It is a business hub with many decision-makers for the region based here. With such fragmen- tation Outdoor is the No1 media choice.


Targeting
Kassab Media Marketing offers a range of outdoor options and circuits in the UAE to suit your campaign requirements in the following formats:

Mupis: In both Dubai and Abu Dhabi, Kassab Mupi circuits are more effective than our competitor's as they are concentrated in areas of high traffic. Kassab only has double-sided faces to maximise visibility. We avoid 'dead' locations, in fact we have the highest percentage close to shopping centres leading to higher modal targeting. We have introduced new modern signage, which is manufactured in our specialised factories, meaning your message is shown to the best advantage. The extension panel at the top of these signs can be customised to include additional branding.
   
Megacoms: Kassab has the largest number of Megacoms in the U.A.E. It is the only operator in the Northern Emirates and includes the main  road leading to Abu Dhabi which targets commuters. Our locations in Abu Dhabi and the Northern Emirates are unrivalled. When used in conjunction with a national Mupi campaign, Kassab offers Megacoms in the Northern Emirates at the same booking and printing price. This means superior impact at no extra cost.
   
Unipoles : Kassab is the No1 supplier of Unipoles. We cover the entire Abu Dhabi highway from Dubai Media City to the edge of the capital. Unipoles are booked singly for 3,6 or 12 month periods. Kassab only offers static signs so your message is always visible.
   
Lampposts: Lampposts are a highly visible format. They are available in two formats: Lamppost Single Type (1.5 x 3 m) and Lamppost Twin Type (1 x 3 m) depending on the locations. They are in the centre of the main highway from Dubai to Sharjah and in the Banyas area of Dubai - with more prime locations available soon.
   
Minipole: Let your brand be seen at the TECOM
(Media City, Internet City & Knowledge Village). Kassab Media Marketing offers you the ideal way to target attractive and upper market consumers
at the ideal time with a large 3 x 6m format.
   
Marina Mall: Marina Mall is more than a shopping destination. It represents one of the largest and most important retail developments in Abu Dhabi. Marina Mall’s unique location on the Breakwater places it within a five minute drive from downtown Abu Dhabi. The mall currently receives an impressive 23,000 visitors per day (averaged).

Kassab offers its advertisers a choice of mediums to access the visitors of the Marina Mall. The strategically located Mupis, Megacoms, and Unipoles offer an impressive reach and frequency in one of Abu Dhabi’s main attractions.


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