This section is all about why Outdoor is the fastest growing media category in the world. Why in todays environment it is so effective, what it can be used for and how it works. Plus how creativity can make or break your campaign.


Your brand can become part of people's lives
Out on the street and at airports, outdoor ensures that your brand is always visible to nationals and expats alike across the demographic spectrum.

Your best weapon in a fragmented media market
Accurate, cost effective targeting has been made virtually impossible by audience fragmentation as a result of satellite TV growth, the proliferation of print titles and the absence of accurate research. But out on the streets, one medium reaches all - Outdoor.

Your message is inescapable: Outdoor advertising is everywhere. Open your door, take a walk, drive to work; journey to any Middle Eastern city and you cannot help but notice Out-of-home advertising. It's impossible to ignore a good poster and you don't have a zapper to get rid of it.

Your audience is on the road: In Riyadh, for example, an average of 4 million vehicle trips are made every day. Throughout the Middle East traffic levels continue to increase day and night and outdoor remains the most effective way to reach hard-to-target sectors; upmarket professionals, light TV viewers, expats and the growing youth market.