Kingdom of Saudi Arabia

With a population of almost 28 million, Saudi Arabia is the largest consumer market in the Middle East. The majority of its people live within the major urban areas, which results in outdoor advertising being particularly effective.

We overcame many challenges while establishing the first national and fully illuminated outdoor network system in KSA. Due credit goes to Kassab Media for being the first company to transform the OOHM (Out of Home Media) sector in the country into a highly effective integrated network system.