Kassab International Investments and Trading Company is one of the longest-standing and founding companies in the Outdoor industry founded in the Kingdom of Saudi Arabia.



One of Kassab's first ventures was a modern art gallery within their offices. The company's subsequent move into Outdoor, could be viewed as a natural one as posters and billboards have also been compared with street art.

The earliest days of Outdoor advertising in Saudi Arabia saw a plethora of small operators and signage of various sizes and quality. Kassab revolutionised Outdoor systems in 1995 through its investment in the installation of the Megacom system, nationwide. Kassab had to negotiate with a hundreds of landowners in order to do this. Federal law was changed in response to this action and Kassab was faced with the task of dismantling their signage, negotiating with the individual Municipalities and reinstalling the hardware.

In the meantime Kassab faced the challenge of providing a high quality of Outdoor advertising in the climate of the Middle East.
Kassab set up businesses to provide the specialised illumination and print technology which is essential for meeting the climatic needs of the medium in this region. Kassab developed a patented lighting system - essential to ensure effectiveness in the shortened daylight hours of the Middle East. Another obstacle that the company overcame was to find special pasting glues that would withstand extremes of temperature.

Posting is a specialist art and Kassab's view was that this could not be entrusted to a sub-contractor. Its highly-trained posting teams are the best in the region.